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Relatable by design
Real voices and recognisable moments build trust faster.
Creator × strategist × a little bit of magic
I create honest, scroll-stopping UGC with seven years of marketing strategy behind every hook, shot, and call to action.
Why UGC matters
The best creator videos do not look like commercials, but they are not random either. They have a clear hook, a reason to keep watching, and a message designed to move someone closer to taking action.
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Real voices and recognisable moments build trust faster.
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Organic-style storytelling belongs on TikTok, Instagram, and Reels.
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Every creative choice has a job: hook, clarify, reassure, or convert.
7+
years in marketing strategy
9×
ROAS increase achieved
50K+
generated in one campaign
Selected work
English and Romanian content across various industries.
Beauty · Product demo · English
Pudaier
Sportswear · Movement · English
Women's Best
Pet care · Text-led · Romanian
PaviPad
Pet care · Testimonial · Romanian
PaviPad
Travel · Testimonial · Romanian
Skycop
Accessories · Unboxing · Romanian
Bodymod

Hi, I’m Andreea
Strategy behind the scenes, personality on camera
Hi, I’m Andreea
My promise is simple: every video starts with your audience, your goal, and the reason someone should stop scrolling. I shape the hook, message, and proof before the camera turns on, so your content is ready to do more than look good.
Seven years of marketing strategy across Europe, Latin America, and Asia guide every creative decision. As founder and lead strategist at Wisthera, I bring the thinking of a strategist and the warmth of a real recommendation to every shoot.
The extended cast
My family includes a Beagle, a Great Dane–Labrador mix, and a Russian Blue cat. They occasionally make it into the content too, when the brief calls for it.
What you get
Female · 30
Native Romanian
English - C2
Spanish - B2
Unboxing
Product demos & tutorials
Testimonials
Handheld · Selfie
POV · Tripod
Multi-shot edits
Beauty & personal care · Fashion & activewear
Fitness & wellness · Lifestyle ·
Travel · Pet care · Consumer products
Optional add-ons
Concept and script development
Hook variations for testing
Raw footage for your editors
Paid usage options to fit the campaign