AUGC by Andreea

Creator × strategist × a little bit of magic

Real stories, made to linger

I create honest, scroll-stopping UGC with seven years of marketing strategy behind every hook, shot, and call to action.

Why UGC matters

People trust people, not polished ad-speak

The best creator videos do not look like commercials, but they are not random either. They have a clear hook, a reason to keep watching, and a message designed to move someone closer to taking action.

01

Relatable by design

Real voices and recognisable moments build trust faster.

02

Made for the feed

Organic-style storytelling belongs on TikTok, Instagram, and Reels.

03

Grounded in strategy

Every creative choice has a job: hook, clarify, reassure, or convert.

7+

years in marketing strategy

ROAS increase achieved

50K+

generated in one campaign

Selected work

Made for the way people watch

English and Romanian content across various industries. 

Beauty · Product demo · English

Freckles in three taps

Pudaier

Sportswear · Movement · English

Activewear tested upside down

Women's Best

Pet care · Text-led · Romanian

Problem, switch, proof in 15 seconds

PaviPad

Pet care · Testimonial · Romanian

Approved by the dog who lives here

PaviPad

Travel · Testimonial · Romanian

Up to €600 back, explained simply

Skycop

Accessories · Unboxing · Romanian

An unboxing that sells the detail

Bodymod

Portrait of Andreea Tugulan

Hi, I’m Andreea

Strategy behind the scenes, personality on camera

Hi, I’m Andreea

Professional instincts, playful energy, real life on camera

My promise is simple: every video starts with your audience, your goal, and the reason someone should stop scrolling. I shape the hook, message, and proof before the camera turns on, so your content is ready to do more than look good.

Seven years of marketing strategy across Europe, Latin America, and Asia guide every creative decision. As founder and lead strategist at Wisthera, I bring the thinking of a strategist and the warmth of a real recommendation to every shoot.

The extended cast

My family includes a Beagle, a Great Dane–Labrador mix, and a Russian Blue cat. They occasionally make it into the content too, when the brief calls for it.

What you get

A complete video, ready for your feed

  1. 01One fully edited UGC video Multiple shots, natural delivery, pacing, transitions, and B-roll where relevant.
  2. 02Text + music Added when requested, formatted for the intended platform.
  3. 03One revision for editing changes; reshooting is not included.

Creator

Female · 30
Native Romanian
English - C2 
Spanish - B2 

Video styles

Unboxing
Product demos & tutorials
Testimonials

Filming

Handheld · Selfie
POV · Tripod
Multi-shot edits

Best fit

Beauty & personal care · Fashion & activewear 
Fitness & wellness · Lifestyle · 
Travel · Pet care · Consumer products

Optional add-ons

Concept and script development

Hook variations for testing

Raw footage for your editors

Paid usage options to fit the campaign